wears the trousers magazine


eva & the heartmaker: let’s keep this up forever (2009)
September 14, 2009, 4:52 pm
Filed under: album, review, video | Tags: , , ,

e_lp_evaandtheheartmaker_09

Eva & The Heartmaker
Let’s Keep This Up Forever •••••
Columbia 

Sometimes it’s alright for a musician to drop from an independent to a major record label. Old school Regina Spektor fans might argue, but Norwegian duo Eva & The Heartmaker have only flourished with the advisory hand of Columbia Records, who released Let’s Keep This Up Forever throughout Scandinavia back in May. Consisting of 2005 ‘Norwegian Idol’ contestant Eva Weel Skram and her husband Thomas Stenersen, this charming second album finds the couple successfully recreating 1990s girl-pop and adding a dreamy, Scandinavian twist – music that deserves the kind of attention and promotion only a major label can provide (currently). An unfortunate fact, but a fact nonetheless.

From the first to the last track, Let’s Keep This Up Forever revels in the kind of emotional surf-and-wash many of us bathed in during the latter part of the 20th century. With ‘Let’s Hit The Road Jack’, Skram is channelling early Sheryl Crow, while ‘Possible Escape/Possible Mistake’ reinvents Natalie Imbruglia’s debut and ‘Charming Sexy’ shamelessly mimics Sixpence None The Richer’s ‘Kiss Me’. Elsewhere there are tones of Letters To Cleo (‘Made Of Honour’) and Australian rock trio Spiderbait (‘Please!’). In fact, there’s not a single song here that would seem out of place on the notorious soundtrack for ’10 Things I Hate About You’.

Eva & The Heartmaker’s penchant for bygones raises an important issue; although the album is technically unoriginal, it competes with bands and musicians who have come, been loved, gone and not replaced – and in this respect, Let’s Keep This Up Forever stands quite apart from contemporary music. The kind of playful gusto and feminine power the duo recreate is sorely lacking in pop at the moment and they would do well to stick to their game plan and take no heed of critics who speak negatively of their music. After all, they have created a pop record that surpasses most people’s expectations of the genre.

No doubt some listeners will find the overall effect of Let’s Keep This Up Forever far too nostalgic for their own good. That’s their problem. Eva & The Heartmaker have succeeded in making a mass of fierce summertime pop anthems for the girl-come-of-age, and any sane listener would recognise that, sit back, and have something that’s been a long time coming: fun.

Tiffany Daniels
Available on import only; www.myspace.com/evaandtheheartmaker 

 

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